The Lego Business History

4 décembre 2023
Nicolas

There’s something special in the sight of an Lego field that provides you right back to your childhood. For a lot of, the small obstructs were a vital part of the early years and helped form their visuallization and creativity. Now, Lego’s creation processes are really advanced plus the company is usually working hard to settle ahead of the shape on sustainability.

When Ole Kirk Christiansen started his first oe in Billund, Denmark, in 1932 having been determined to help make the best structure toys that can be purchased. He started by using cellulose acetate to develop the small bricks, but later on switched to acrylonitrile butadiene styrene (ABS plastic), which is still applied today.

A key ingredient for the success of the Lego program was the fact that every piece complement all the other folks – the bricks could be combined in 915, ciento tres, 765 different methods, according to a 1992 Lego catalogue. The company also a new new processing process and started using injection moulding, which allowed it to produce https://lego-x.com/2021/07/05/generated-post a large number of new products every year.

By the nineties, however , the company was losing money, partly due to the shift away out of traditional model design and into creating licensed intellectual property. It started producing units based on well-liked movies and video games, just like Star Battles and Winnie the Pooh. But many of these sets were expensive and turned off supporters.

In recent years, the company contains jettisoned noncore businesses and increased investment in its primary packet toy business. It has as well made a push in to in-house brands like Ninjago and Relacion Knights and partnered with big advertising companies to create movies and TV shows based on these styles.